Marketing Journey: Convert & Excite

The 1st stage of the marketing journey is awareness (social ads, ppc, SEO, VARs, etc) The 2nd stage is engage (valuable blog post, training video) The 3rd stage is subscribe (lead magnet, landing page). The 4th stage is convert (tripwire offer & long form sales letter) This is how you convert a prospect into a buyer. In the relationship analogy, you are on a date. You are dating, the relationship has fundamentally changed. I have a lab for Tripwire offer & long for sales letter page (€25 each) The 5th stage is excite (we want you to consume what you just bought).