Financial Management is an area that always brings up questions when dealing with Shopify store owners, either before they have launched or as they are growing. We tend to have less questions from Shopify merchants who run the Xero cloud-based accounting platform. Indeed, we use it ourselves for our own businesses. For our May Meetup Rory Finegan founder of Beyond Accounting will explain why Xero is such a popular choice for Irish Shopify store owners. Rory is a Chartered Accountant specialising in cloud solutions for small and medium sized businesses in Ireland. Beyond Accounting provides paperless accounting services, including expertise in integrations with e-Commerce, POS, Warehousing and Job Management for some of the best systems available, such as Xero, Shopify, Unleashed, Spotlight, Workflowmax and AutoEntry. Our second speaker of the evening will be Aidan Geraghty of Videotree Productions. Aidan will show us how the correct use of video can: • Drive traffic to your store • Improve your conversion rate • Give better organic search ranking • Reduce support queries • Assist product research for future purchase • Increase average session duration on store.